An Unnecessary Purchase A Day Blog

Every day, the blogger purchases an item he does not need and posts a picture of it, how much he spent, and why he does not need it.

The blog starts as a rumination on the economy and what it means to be part of something that is defined by what it can take from you. The first item is a dark blue iPod, which he points out he does not need, especially since he already has a blue iPod. Subsequent items are generally smaller: a pack of gum, a new hat, a pencil case with a picture of Henry Winkler as the Fonz on it.

About 2 weeks into it the blogger stops describing why he doesn't need the item purchased that day, and instead describes the surprising reasons he has realized for why he does need that particular item. The item that forces this turnaround is a hardboiled egg slicer. The forceful, even cut of the egg, the resulting beautiful fan of white and yellow ovals, and the simple form of the device convince the blogger that this purchase was not unnecessary, but instead rekindled his forgotten love of hardboiled eggs.

The posts are now glowing reviews of objects the blogger has purchased. Links to Amazon.com are provided. Purchases of multiple units are encouraged. The link to adbusters.org on the right side of the blog is removed and replaced with relevant adSense keywords.

While reviewing a purchase of Shrek 3 Monopoly: The Video Game ("Although Shrek 3 Monopoly certainly contains more bugs than Shrek 3 Monopoly: The Board Game, it is perfect for those times when you can't find any friends to play with...or if all of your friends keep fighting over which one of them gets to be Donkey! S3M:TVG is definitely a huge improvement over Shrek The Movie Monopoly:The Video Game for PlayStation and Shrek Risk: The Facebook Application, but it fails to hit the high water mark of Shrek 2 Talking Battleship. I say buy only 2 copies from Amazon.com using this link...") the blogger's furniture is repossesed. Money dwindles as his blog gets fewer and fewer hits from people who are not corporate shills commenting positively on their own products.

The Unnecessary Purchase A Day blog is finally sold to GoDaddy.com, which replaces the blog with a redirect to a page that sells web hosting at a mere 25 cents per pageview.